Currently, there are exclusions from advertising requirements, as set out in FAR Regulation 22(7)(a) and 22(7)(c), and SF(LCB)R Regulation 46(7)(b) and 46(7)(d). MAS proposes the following:
- Remove the current exclusions. Therefore advertisements on any investment product would be subject to advertisement regulations, regardless of their target audience.
- No exclusions for non-product advertisement requirements. This ensures a consistent approach across product and non-product advertisements. A comparison of some current and proposed requirements is as follows:
The above changes seek to align with proposed amendments in a separate Consultation Paper on Enhancing Safeguards for Proper Conduct of Digital Prospecting and Marketing Activities.
For the full details, please refer to the MAS website https://www.mas.gov.sg/publications/consultations/2025/cp-on-proposed-revisions-to-financial-advertisement-reg—removal-of-existing-exclusions
Disclaimer: The information, views or opinions expressed are provided for general information and should not be relied upon as legal or professional advice.